Have you ever looked at a top-10 list, and chosen #10 to look at first? Unlikely. After looking at the top three recommendations, did you bother to look at the rest before making a decision?
You have the very best services, products and intentions to offer prospective pet owners in your area, but if they can't find you, then they wont be calling you. We know pet parents take to the search engines to find a reputable pet care service provider. These destinations can include Google, Bing, Yahoo, and DuckDuckGo.
Search engines like Google frequently make changes to the way they rank your website including being compared to your competition. This alters the entire environment on a regular basis, evolving the tactics one needs to stay ahead of the game. Engaging an aggressive website optimizer can result in diminishing returns as search engines identify various techniques that are meant to boost your search ranking and can down-rank the listing as a result.
Information like website content, links and usage is what search engines crave, and it is what search engine algorithms (software) base their ranking decisions on. At Easy Busy Pets, we focus on the organic fundamentals, those that are in your power to influence, without needing to get into a bidding war. By offering a website that keeps your clients in one place by including additional points of interaction (like booking, buying, payments, etc.), you get the full benefit of an integrated website. Your data is in one place which keeps your clients in one place and gives you the opportunity to engage them more effectively while boosting your SEO rankings as your website visitors spend more time on your website!
For pet businesses, we offer a one-of-a-kind integrated website solution that by design optimizes your website for SEO. There are consultants and established SEO firms that can help you achieve similar results by combining multiple cloud services together, but typically this is available at a prohibitive cost for a small business and connecting multiple cloud software providers together increases complexity and cost of the day-to-day.