- The Dog Groomer’s Instagram and Meta (Facebook) 2022 Strategy
It's a good question!
Today, we explore how to create a successful social media presence, with tips and tricks tailored specifically for dog groomers.
Do I really need to be on social media in 2022?
According to Better Cities for Pets, a whopping 65% of pet owners post photos of their fur babies on social media approximately twice per week. In addition, there were 2.91 billion active users on Facebook (now known as Meta) in 2021.
So clearly, dog owners are online. As a business, it would be foolish to ignore the dog grooming business marketing opportunities provided by social media platforms such as Instagram and Meta. Unlike paid advertising, social media offers free ways to connect with both regular and new customers. Meta and Instagram offer a place to showcase your skills, talents, and services, thus building your authority and level of expertise in the dog grooming industry.
Think of it like this: does anyone use a phonebook anymore? Not really. Nowadays, everybody goes online to find the services they need. That includes dog groomers!
5 Reasons to Use Instagram and Meta as a Dog Groomer
The benefits are numerous. Dog groomers can:
1. Increase brand awareness
2. Reach a bigger audience (and bring in new customers)
3. Build long-term customer loyalty
4. Share grooming salon news, hours, and updates
5. Boost sales
Using social media as a dog groomer is easy and fun. And best of all? Everything is right there, available at your fingertips.
Let's get started with a targeted plan.
Instagram for Dog Groomers 101
53 minutes a day. That's the average length of time Instagram users spend on the platform. That might sound unbelievable but that's what the statistics say.
Many of them are pet parents.
As a result, many dog grooming salons have coined Instagram accounts using the name of their business. That's a good first step. But what really matters is producing fantastic content on a regular basis. The goal is to gain followers who will engage with your account via comments, likes, and shares.
Follow these steps for a woof-tastic Insta page:
1. Start with a welcome post: This should be a paragraph-long introduction about who you are, what services your offer, and your dog grooming salon's objectives.
2. Show-off the salon: This is where the magic happens! People want to see where the pups get dolled up so show them! At least one dog grooming salon has fancy clawfoot tubs in a picture window so when people walk by, they look inside. Their eyes are naturally drawn to the pups in the tubs.
It also photographs well for Insta. You can use your professional images from your website to mix in among the pet photos. Some salons have an "Insta" area with a branded background where the pups have their "after" photos taken. It's a subtle way to let people know who you are and what you do.
3. Color coordinate the grid: Instagram uses a grid layout. This means each photo will show up in a 3x3 square. Avoid a messy, disorganized appearance by sticking with a general color theme, such as bright and bold, calm and neutral, or a mix of camera roll photos and text on a solid background.
That way, it's soothing to the eye when people see your account. The other benefit is it's a branding tool to maintain a similar color scheme. Match it to the colors of your salon and everything looks cohesive.
4. Aim for bi-weekly posts: This is our #1 tip. There's no such thing as too much content, but if you don't have something worthwhile to share that your audience will find cute, funny, informative, or valuable, wait. In the beginning, set a goal of twice-weekly posts.
As you get more comfortable with your camera skills, you'll realize you have no end of incredible content opportunities, and you can post more often.
5. Don't forget to add videos: Instagram has a feature called "stories." These are videos and photos that disappear after 24 hours. Dog parents will love seeing short clips of their doggies getting groomed. Bonus point for a smiley tongue or wagging tail video!
6. Add your website link: Instagram is a great way to book appointments. In your page bio, include a website or email link so people can find you.
7. Engage – Social media is a place to be social so don't post and run. Answer people's questions, "like" their comments, and follow other area businesses (and pet accounts!) Soon, you'll create an engaged community on your Insta and bring in new customers.
Like Instagram, Meta (previously Facebook) is also a must-have social media for dog groomers in 2022. Think of it as a digital business card. However, an effective Meta strategy works a little different than Instagram.
A good Meta dog grooming page will have:
1. Branded logo and header: The banner and profile photo will be the very first thing visitors see when they visit your page. This is your opportunity to grab their attention…and turn them into customers! Make sure your graphics are high-quality. Feature pictures that make your business instantly recognizable. For example, an image of a dog being groomed, bathed, or having their nails clipped.
2. Fill out all the contact information: Chances are, people found your page while searching for a local dog groomer in their area. Provide your hours of service throughout the week, phone number or email, and address.
3. Post once per day (ideally): Most social media algorithms reward consistency, and Meta is no different. Share a short message, photo of a dog, salon update, anything really! Just post regularly. If daily seems overwhelming, start with twice a week, and build from there.
4. Engage: Yay! People are commenting and "liking" your content. But the job isn't finished yet. Remember to reply, say thank you, answer any questions, and engage with fellow dog-themed Facebook accounts who cross share your posts.
Follow these guidelines and soon you will notice an uptick in Meta page visits each month, we guarantee it.
10 Easy Social Media Content Ideas for Dog Groomers
Lastly, here are some extraordinarily easy ideas. You can post:
And there you have it! A step-by-step strategy outline of how dog groomers can successfully use Instagram and Meta in 2022.
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