Better Business Bureau,
Customer Reviews and Their Influence on Consumer Decision-Making

Consumers have spoken. Customer Reviews are necessary to attract new clients and can be, by far, the best way to grow your pet business. That is why a lot of successful businesses pay hundreds of dollars each month for software that sends out review requests to get customer reviews. But, from negative reviews to ineffective review widgets that cost hundreds of dollars a month, it's hard to get it right.

Ineffective reviews happen when review requests are sent at the wrong time or when unhappy customers are asked to leave a review. Less effective are the cloud apps that offer reviews automation without connecting with your cloud scheduling software – those tools cannot ask for reviews at the best times! Moreover, their widget for your website is supposed to improve SEO, but if it loads slower than the rest of your page, search engines may not even see your content! Our solution addresses all of those challenges...

Some of our pet business customers were spending hundreds or thousands of dollars a month for external reputation management apps to encourage their clients to submit reviews on Google or Facebook. And even though this was a manual and expensive process to get customer reviews, they were experiencing double digit growth in new customers. Our observations led us to build our own version of reputation management. We integrated it with the rest of the Easy Busy Pets software which means:

• Review requests are automated based on your schedule, so they are sent at the best time.
• Customers are verified in real-time to avoid those pesky fake reviews.
• Sentiment analysis is used to identify happy and unhappy customers.
• Optimized Reviews widget that works for Search Engine Optimization and super fast loading!

Successful pet businesses who are our customers feel that by automating Reviews, we took it to the next level!

 Willie, a customer of Easy Busy Pets
Dove's Dog Academy & Kennel, an Easy Busy Pets Customer

Here's what happened just a few days after Reviews automation was enabled:

Reviews from the first few days,
Sample taken from an Easy Busy Pets Customer

Looking closely at the submission dates, there are fresh submissions each day by pet owner clients!

Without optimizing for the best timing and automating the review request, we all know it is hard to get customer reviews. Everyone is busy and it gets worse: For prospective pet owners needing to choose a service provider, a few good recommendations are likely not good enough. They need to see several reviews, and the frequency and recency come hand in hand when deciding.

With effort, 3rd party apps focused on generating reviews can be used to accumulate a few reviews a month. But, without operational automation, such effort must be repeated, and given the depreciating value of aging reviews, once you start you can't stop! It does not look great when your most recent review is from 2017!

Customer Reviews has joined the ranks of top marketing channels for lead generation for all kinds of businesses. There is no single service business that can do without it. In many cases, trust is the most critical factor, before a prospective customer can decide, especially in pet care. A client needs to see frequent and recent Reviews. And while asking for Reviews manually can help with acquisition, one needs to maintain that process.

Reviews from Easy Busy Pets is the ultimate growth engine for pet care. Automate your reviews, get that fresh and relevant content up front and center where people can see it, and grow your business!