- How to SEO Your Pet Business Website with Easy Busy Pets
If you've come across this article, breathe a big sigh of relief.
Although we are SEO experts, we know that most people aren't. This post is designed to break down whitehat SEO for pet business websites into very simple action steps.
At Easy Busy Pets, we offer marketing help to all of the customers of our pet business software. Use this article as your guide, and (if you're a customer), ask us any questions you have.
When you rank your pet business in local Google search results, you get regular traffic and customers for free. No ads!
We've separated the actions you need to take into three main categories:
Let's get started.
1. Overall website best practices
Website structure and menu
Your website should be structured in a way that allows you to separate out your important keyphrases per page.
(Website structure simply means the number and type of pages you have - and how they're organized.)
Google needs to understand what you're trying to rank.
Here are some examples of how you can structure your website for easy SEO results:
Of course, you might also want to have a contact page and an about page, but those are the important SEO considerations.
With the right website structure in place, you need to build topical authority. You can do this by adding your target keyphrase and secondary keyphrases on other pages. For example, you might add "Sacramento dog walkers" on your about page, and "Sacramento dog walking services" on your contact page.
You can also build topical authority by giving tips on your blog. Don't put too much pressure on yourself. Just write one blog per quarter to start building your site's authority. Make sure that every blog is relevant to your service, whether that's grooming tips or cat care tips.
Below, we'll cover more about keyphrases and where to put them. For now, just know that your most important keyphrases should be used in multiple places on your site, not only the homepage.
2. On-site SEO
In this SEO category, we're talking about how to optimize individual pages of your website.
You need to pick the right keyphrases and put them in the right places.
Primary and secondary keyphrases
If someone was searching for your service, what would they type?
Here are some examples:
You should also research secondary keyphrases. These are search queries that are very related to your main target keyphrase. These keyphrases don't need their own page, but they should be used in multiple pages on your website. For example, "Sacramento dog walkers" and "Sacramento dog walker" don't need to be separate pages in the way that "Sacramento dog walkers" and "San Jose dog walkers" do. Secondary keyphrases should simply be sprinkled on your core pages.
Where to put your keyphrases
So where do we put these keyphrases?
They need to go on the page (the content that website visitors read) and in the backend of your website.
When you build your website with Easy Busy Pets, a complete pet business software, you can easily add the keyphrases in both places.
For primary keyphrases, here's what you need to do:
In the page content:
Behind the scenes (called the meta data, if you're an SEO geek):
For secondary keyphrases, just put them once or twice on your homepage or relevant city pages. You can also put them once or twice in any other page you have, or in a blog (to build the topical authority described above).
Page length and quality
To make your pages higher quality, don't just add a big wall of text. Break up your site with images, sections and columns, icons, etc.
You can search your competitors in an SEO tool like Ubersuggest or Ahrefs to see what sites are linking to them. You'll find many online directories and business listing websites. Just copy what they're doing and make a profile on these sites too! If competitors or your city aren't that savvy, just search what pet businesses in other cities are doing.
You can also build backlinks with digital PR. SEO and PR connect because when you write a guest post or get featured on a podcast, you'll get a link to your website. This link tells Google that other websites are endorsing your website.
You can use Ahrefs to find how many backlinks competitors your competitors have.