Easy Busy Pets Software
Easy Busy Pets

by MyOwnWebsite.com

  • Solution
    • Features
    • Website
    • Hardware
  • Blog
  • Pricing
  • Free Trial
  • Connect With Us!
  1. Starting a Dog Daycare: Everything You Need to Know

Starting a Dog Daycare: Everything You Need to Know

Starting a Dog Daycare: Everything You Need to Know

Easy Busy Pets
March 18, 2024
Starting a dog daycare business can be a profitable venture as the pet industry continues to grow.


However, before opening your doors, it's important to understand the financial considerations, legal requirements, and management practices to ensure your business's success.


At Easy Busy Pets, we specialize in providing dog daycare software and have helped hundreds of new owners navigate the process of starting a dog daycare.


Our top tips include:

  • Understanding the financial aspects of your business
  • Familiarizing yourself with regulations, and
  • Following our 10 essential steps to starting a dog daycare.

By implementing these strategies, you'll be on your way to a successful dog daycare business.


Money Matters When Establishing a Dog Daycare Center

When considering opening a dog daycare, it's natural to have initial thoughts about the financial aspects of the venture. Below are some of the most frequent financial considerations to keep in mind when planning and operating a dog daycare business:


Start-up Costs for Opening a Dog Daycare Business

The costs associated with opening a dog daycare business can be broken down into several key categories:

Facility: This includes the cost of renting or buying a physical space for your daycare operations Equipment: This includes expenses for play structures, toys, water features, kennels, cages, food and water bowls, dog beds, leashes, treats, and cleaning supplies.


Staff: Wages and other expenses for employees that will help you run the business.


Equipment: It's important to keep in mind that investing in high-quality equipment upfront may save you from constantly replacing items due to wear and tear, and it will also make a good first impression on customers.


How a Doggy Daycare Generates Revenue and Operates

To ensure customer satisfaction and repeat business, dog daycares need to establish a loyal customer base. Instead of constantly trying to acquire new customers, it's more cost-effective to keep current customers coming back.


There are several ways to achieve this, including:

Packages: Offer customers the option to buy packages of daycare services in advance, such as a package of 10 for the price of 8. This makes it more convenient for them and streamlines the experience because the system keeps track of all the credits seamlessly.


Memberships: Create a sense of VIP resulting in loyalty while helping scale the business significantly. Customers can sign up and receive discounts on daycare services and memberships renew to maintain the status.


Specialized Services: Offer additional services such as training, grooming, dog walking, pet sitting, pet transport, hikes, or some extra attention that are not commonly found at other daycares. When planning your daycare business, consider which of these options you would like to incorporate and make sure to include it in your business plan.


Programs: Offer customers the option to sign up for group courses or a series of events, such as obedience training classes or doggy play dates. This provides a new experience for customers and keeps them engaged with your business.


Potential Earnings from Operating a Dog Daycare Facility

Factors that will impact the financial success of your dog daycare include:


  • Your ability to effectively market to your desired customer base
  • The range of services offered (daycare, overnight care, training, grooming, dog walking, etc.)
  • Pricing strategy
  • Local demand for dog daycare services
  • Fixed and variable business expenses (rent, staff salaries, supplies, etc.)
  • Location and competition in the area
  • How you plan to scale the business


How to Determine the Price of Dog Daycare Services and Products?

When setting prices for your dog daycare services and products, it's important to find the right balance to attract a wide range of customers. Pricing that is too low may make customers question the quality of care, while pricing that is too high may be difficult to justify without offering exceptional services. Additionally, a complicated pricing model may discourage potential clients.

To determine a fair price point, research the prices of other dog daycare facilities in your area. When increasing prices, ensure that it is accompanied with an improved service offering. Additionally, promoting loyalty or membership programs that offer discounted rates can be an effective way to retain recurring customers.


Sometimes it can get a little more complex than that: You've established what you think is a good initial price for services. Then you explore how to price your memberships and packages and realize you need to iterate on your service price for it to all make sense. Here's an example on how to price a package of doggy daycare services:

1. Choose your top selling pet service, one that is requested often. [Ex. Full Day Doggy Daycare]
2. List out what you charge for one appointment / visit or overnight stay. [$40]
3. List how many appointments you feel the client would value from a package, or the number of classes a training session would take. [20 days]

4. Multiply #2 by #3. [$800]

5. Make a complete list of all the add-ons you give clients with this service. [ex. An exit bath if they get too dirty, etc.]

6. Put a $ value on the resources and add-ons you provide a pet as part of the service. For example, driving time / gas, email report after a dog training class is completed, or clean off their paws after a dog walk before you drop them off at home. If you water their plants or clean their dishes. Value it all. [$100]

7. How much extra time and expertise given away by not accounting for it in one time appointments. An example might be initial consultation, additional advice, spending an extra 10 minutes walking the dog because they simply just need it. [10 mins]

8. Value of your extra time and expertise. Multiply #7 by the per hour rate you charge in #2. [$5]

9. Add together the total values in #4, #6, and #8. This gives you the total value of the package. [$905]

10. Take the total in #9 and divide by #3 (the number of sessions you want to offer in the package). [$45.25] This is your TRUE per appointment rate because it factors time behind the scenes and the value of the resources added. We often adjust this now to make an even number. Determine your ADJUSTED rate for a one-off session. [$45]

11. UPGRADED VALUE of the Package. This adjusted one-off session changes the value of the entire package. We now base the value of the number of sessions from #3 at this new ADJUSTED rate. Doing this also raises the value of the entire package. You determine the new value of the package based on this ADJUSTED rate. New value of package by changing #2 to your ADJUSTED rate from #10, and then update #4 and add together the NEW total values in #4, #6, and #8. [$905]


Using the example above for a full day daycare package, set your package price to $800 for x20 full day daycare visits to encourage value based purchases. Then update your one-time (ex. a-la-cart, ex. per-diem) service pricing to $45 per daycare day visit. This ensures you are not losing money on one-offs, while pricing a package that has a meaningful discount, especially when pet owners compare to the a-la-cart option.


It's important to remember that your pricing sends a message to potential clients about the level of service they can expect from your business, so it's crucial to make a good first impression.


When determining prices for your dog daycare services and products, it's important to keep in mind that your pricing communicates to potential clients the level of service they can expect from your business. Therefore, it's essential to make a strong first impression with your pricing strategy.


Dog Daycare Rules and Regulations New Doggy Daycare Business Owners Need to Know

1. General Regulations

Starting a dog daycare business requires compliance with a variety of regulations to ensure the safety and well-being of the dogs in your care. These regulations vary depending on your location and the specific services you offer, but some general rules to be aware of include:


  • Obtaining a business license: This is typically a requirement for any business operating within a specific jurisdiction. You may also need to register your business with the state or federal government.
  • Zoning laws: Make sure your chosen location for the dog daycare is zoned for commercial use, and that you have all the necessary permits to operate a business there.
  • Insurance: As with any business, it's important to have liability insurance to protect yourself and your business in case of accidents or injuries. It's also a good idea to have insurance for the dogs in your care in case of unexpected medical issues.


2. Facility Regulations

In addition to general regulations, there are also specific rules and regulations that apply to the facility where your dog daycare will be located. These can include:

  • Building codes: Your facility must meet all relevant building codes, including those related to safety, sanitation, and accessibility.
  • Animal welfare: The facility must be designed and maintained to provide a safe and comfortable environment for the dogs in your care. This can include requirements for temperature, ventilation, lighting, and access to clean water and food.
  • Staffing: Depending on the size of your facility and the number of dogs in your care, there may be specific requirements for the number of staff members on hand at all times.

3. Operational Regulations

Finally, there are regulations that pertain to the day-to-day operations of your dog daycare business. These can include:

  • Vaccination requirements: All dogs in your care must be up-to-date on their vaccinations, and you may be required to provide proof of vaccination for each dog.
  • Health screenings: You may be required to conduct regular health screenings for the dogs in your care, including checks for parasites, fleas, and other signs of illness or disease.
  • Exercise and socialization: Dogs in your care must be provided with regular exercise and opportunities for socialization with other dogs. Specific rules and guidelines for this can vary depending on your location and the services you offer.
  • Record-keeping: You may be required to keep detailed records of each dog in your care, including information about vaccinations, health screenings, and any incidents or injuries that occur.


It is important to note that all the above are general rules and regulations. It is recommended to check with your local government agency and/or an attorney, to ensure that your business is in compliance with all the laws and regulations in your area.

Impress your clients!
Start a Free Trial

10 Essential Steps for Launching a Successful Doggy Daycare Facility

✅Research the market
✅Develop a financial business plan

✅Obtain necessary licenses and permits

✅Find a location

✅Hire staff

✅Get insurance

✅Create policies and procedures

✅Purchase equipment

✅Market your business

✅Keep accurate records

1. Research the market

Learn about the demand for doggy daycare services in your area and what competitors are already offering.


In order to successfully launch a doggy daycare facility, it's crucial to first understand the demand for such services in your area. Conduct market research to find out how many pet owners in your community have a need for dog daycare services and what specific services they are looking for. Additionally, research your competition. What are the existing daycare facilities in your area offering? How many are there? What are their strengths and weaknesses? This information will help you create a more competitive business plan.


2. Develop a business plan

A business plan is essential for any business, including a doggy daycare. It should include your goals, target market, financial projections, and a detailed description of how you plan to operate your business. Your business plan should also include a marketing strategy that outlines how you plan to attract and retain customers. A well-written and thorough business plan will help you secure funding and attract investors if needed.


Resource: Profitability calculator for doggy daycare and kennel businesses. 


3. Obtain necessary licenses and permits

Check with your local government to see what licenses and permits are required to operate a doggy daycare.


Starting a doggy daycare business requires obtaining the proper licenses and permits. These may include business licenses, pet care facility permits, and health department inspections. Be sure to comply with all regulations to avoid any legal issues down the road.


4. Find a location

Choose a location for your doggy daycare that is easily accessible for your customers and has enough space for the dogs to play and exercise.


Location is crucial when opening a doggy daycare facility. It should be easily accessible for your customers and have enough space for the dogs to play and exercise. Look for a location that is highly visible and has a high traffic flow. You will also need to consider the cost of rent, utilities, and other expenses when choosing a location.


5. Hire Staff

Hiring experienced and qualified staff is crucial for the success of your doggy daycare. Look for individuals who are passionate about working with dogs and have the skills and experience to provide proper care for them. It's also important to hire staff who are able to handle the physical demands of the job and can work well in a team.


6. Get Insurance

Obtaining liability insurance is essential for any business, and a doggy daycare is no exception. This type of insurance will protect your business from any potential accidents or injuries that may occur. It's important to research different insurance providers and compare their coverage and costs before making a decision.


7. Create policies and procedures

Developing policies and procedures for how dogs will be cared for is crucial for the success of your doggy daycare. These policies should include guidelines for feeding, exercise, and behavior management. They should also outline the procedures for handling emergencies and any other contingencies.


8. Purchase equipment

Investing in necessary equipment such as dog beds, play equipment, and grooming supplies is a must when starting a doggy daycare. This equipment should be durable, easy to clean and maintain, and appropriate for the size of the dogs you'll be caring for.


9. Market your business

Building a website, creating social media presence and using traditional marketing methods are essential for promoting your doggy daycare business. This will help attract customers and build a loyal customer base. Make sure your website is user-friendly and informative. You should also consider offering special promotions or discounts to attract new customers.


10. Keep records accurate

Keeping accurate records of your income and expenses is important for managing your business finances and planning for future growth. Use accounting software to track your financial data and create detailed financial reports. This will help you to identify areas where you can cut costs, and plan for future expansion.


Final Thoughts

And there you have it.

A simpler guide to help new dog daycare founders learn how to open their business efficiently. Always ask lots of questions, listen, and be open to feedback when just starting up. Planning to grow quickly? Reduce administrative time and scale your successful doggy daycare with Easy Busy Pets. Try it free today! 
<< Back to Blog
business startupcost of opening a dog daycaredog daycareequipment and facility needed for dog daycareexpert tipsfinancial planninglegal requirementspet business softwarestart-up costs for dog daycaresuccess

Resources
Demo
Blog
Videos
Help
Contact
About
Features
Reviews
Pricing
Referral Program
Easy Busy Pets - Everything You Need To Run and Grow Your Pet Care Business
TERMS | PRIVACY | EASYBUSYPETS.COM by MYOWNWEBSITE.COM
2025 © Click Less Do More Inc.