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  1. Starting a Dog Grooming Business: The Complete Guide

Starting a Dog Grooming Business: The Complete Guide

Starting a Dog Grooming Business: The Complete Guide

Easy Busy Pets
February 2, 2023
Congratulations on taking the first step towards starting your very own dog grooming business! The pet care industry is growing year over year, with American pet owners expected to spend over $100 billion this year.


Starting a business can be overwhelming, especially when it comes to all the legal paperwork, licensing, and other important details. But don't worry, we're here to help you every step of the way.


Our comprehensive guide covers everything you need to know to get your dog grooming business up and running, from selecting a business name to designing a logo. Get started today and take the first step towards success in the pet care industry.


Understanding the Market and Competition

Before starting any business, it's important to understand the market and competition. Dog grooming is a highly competitive industry, with many established businesses and new startups entering the market each year. To be successful, you need to research your local market and understand what types of dog grooming services and add-ons are in demand, as well as what sets your business apart from your competitors.

Research your local market by visiting local dog grooming businesses, speaking with pet owners, and conducting online market research. Use this information to create a business plan that outlines your target market, services, and pricing. You'll also want to consider your competition and how you plan to compete with other dog grooming businesses in your area.


Create a Dog Grooming Business Plan

A dog grooming business plan is essential for securing funding and ensuring the success of your business. Your business plan should outline your business goals, market analysis, marketing strategy, and financial projections. Be sure to include details on your target market, services, pricing, and how you plan to compete with other dog grooming businesses in your area.

Your business plan should also include information on your management structure, including your management team, operations plan, and staffing plan. Additionally, you should include a comprehensive financial plan that includes detailed projections for your first year of business and beyond.


Securing Money

Once you have a comprehensive business plan in place, it's time to secure funding. There are several options for securing funding, including loans, grants, and investment capital. If you're looking for a loan, consider working with a local bank or credit union. There are also numerous grants available specifically for small business owners, so be sure to research your options.

Alternatively, you may consider seeking investment capital from friends, family, or angel investors. If you choose this option, be sure to have a solid business plan in place and be prepared to pitch your business to potential investors.


Choosing and Registering Your Business Name

Choosing a business name is an important step in starting a dog grooming business. Your business name should be unique, memorable, and easy to spell.

You may also want to consider registering your business as a legal entity, such as:


Limited Liability Company (LLC): This business structure protects the owners from being personally responsible for the debts and liabilities of the business. It combines the characteristics of a corporation and either a partnership or sole proprietorship and is only available in the US.


Corporation: A corporation operates as a single legal entity, made up of a group of individuals.


Sole Proprietorship: A business owned and run by a single individual, with no legal distinction between the owner and the business.


Partnership: A business owned by two or more individuals, with different arrangements for sharing liability and profits.


When considering your options, it is recommended that you seek legal advice to determine the best option for your new dog grooming business. 


Obtaining Licenses and Permits

In the United States, obtaining licenses and permits for a dog grooming business is an important step in starting a successful business. There are several federal, state, and local regulations that must be followed in order to legally operate a dog grooming business:

At the federal level, you may need to obtain an Employer Identification Number (EIN) from the Internal Revenue Service (IRS). This number is used for tax purposes and is required if you plan to hire employees.

At the state level, you may need to obtain a business license, as well as any necessary certification or registration for your business. Some states require dog groomers to be licensed by the state, which may include passing an exam and completing a certain number of hours of training.


Local regulations may also come into play, such as obtaining a permit to operate your business within a specific municipality. This may include obtaining a zoning permit to ensure that your business complies with local land use regulations.


Here are some of the key licenses and permits that are typically required for a dog grooming business:

Business license: A business license is a general license required by most cities and states to operate a business within their jurisdiction. The requirements and fees vary depending on the location and type of business, so it's essential to check with the local government to determine the specific requirements.


Sales tax license: A sales tax license is required if the dog grooming business will be selling retail products, such as grooming supplies and pet accessories. The sales tax license allows the business to collect and remit sales tax on retail sales.


Zoning permit: A zoning permit is required to ensure that the business is operating in a commercially zoned area and that the use of the space is in compliance with local zoning laws. This permit is obtained from the local government and typically requires submission of a floor plan and proof of liability insurance.


Animal care license: An animal care license is required for businesses that provide care for animals, such as a dog grooming business. This license verifies that the business meets specific standards for the care and handling of animals and that the groomers are trained and qualified to provide safe and professional grooming services.


It's important to research and understand all the licenses and permits (if any) that you may need in order to legally operate your dog grooming business in the United States. You can start by contacting your local government's business registration office or the Small Business Administration (SBA) for more information and guidance on the specific regulations that apply to your business.


Setting Up Your Business Location

Once you have secured funding and obtained the necessary licenses and permits, it's time to set up your business location. When choosing a location for your dog grooming business, consider factors such as:


  • Accessibility
  • Visibility, and
  • Cost of rent.


Select an Operating Model

Selecting an operating concept is an important step in starting a dog grooming business. The operating concept defines the way the business will run and how it will differentiate itself from competitors. There are several different operating concepts to choose from, each with its own benefits and drawbacks. Here are some of the most common options:


1. Solo Dog Grooming from Home: For those who are just starting out, operating a solo dog grooming business from home can be a cost-effective option. This concept involves providing grooming services to customers in their own homes or in the groomer's own home-based facility. This option is ideal for individuals who have a passion for dog grooming and want to work at their own pace. However, it may be difficult to reach a larger customer base and create a strong brand image without a physical storefront.


2. Mobile Dog Grooming: A mobile dog grooming business provides grooming services directly to customers' homes. This concept eliminates the need for a physical storefront and can be more convenient for customers, as they do not have to travel to the grooming location. A mobile dog grooming business can be run by a solo groomer or a team of groomers, and can be a good option for those who enjoy working with dogs and are comfortable traveling to customers' homes. However, starting a mobile dog grooming business may require a larger initial investment in a grooming vehicle and equipment.


3. Dog Grooming as an Add-On Service at a Veterinarian Clinic: Offering dog grooming services as an add-on at a veterinarian clinic can be a great way to reach customers who are already taking their dogs for veterinary care. This option may also offer a lower startup cost and a steady stream of customers, as the grooming services can be marketed to existing veterinary clients. However, the business may face competition from other grooming services offered at the veterinarian clinic and may have limited space for grooming services.


4. Dog Grooming Salon in a Pet Store: A dog grooming salon located within a pet store can benefit from the foot traffic of pet owners shopping for supplies. This option may offer a lower startup cost, as the business can share rent and utilities with the pet store. However, the business may also face competition from other grooming services within the pet store and may have limited space for grooming services.


5. Dog Grooming Salon with Rented Space for Professional Groomers: This operating concept involves inviting professional groomers to rent space in a dog grooming salon. This option can be a great way to offer a wider range of grooming services to customers, as each groomer can specialize in different areas of dog grooming. The business owner provides the physical space, equipment, and customer base, and the groomers pay a fee for the use of the space and equipment. This option can be a good choice for individuals who want to run a dog grooming business but do not want to provide the grooming services themselves. However, it requires a strong management and marketing strategy to attract and retain professional groomers and customers.


6. Traditional Dog Grooming Shop: A traditional dog grooming shop operates from a physical storefront location. This concept provides a permanent location for customers to bring their dogs for grooming services and can be more convenient for customers who live or work near the shop. A traditional dog grooming shop can be run by a solo groomer or a team of groomers, and can offer a more professional image compared to a mobile grooming business. However, this option typically requires a higher monthly rent or mortgage payment and may have higher overhead costs compared to a mobile grooming business.


6.a Design a Dog Grooming Floor Plan that Works: Size and layout play a critical role in the success of a dog grooming business. A well-designed floor plan not only enhances the overall customer experience but also maximizes the use of space and improves the efficiency of grooming operations.


When renting or purchasing a space, it's essential to consider the size and layout of the store.


A typical dog grooming business floor plan typically consists of four main sections:

  • Lobby
  • Kennel or Temporary Crate or Holding Space
  • Bath Area, and
  • Grooming Space(s) 


The lobby serves as the entrance and waiting area for customers and their pets. It should be spacious enough to accommodate several customers and their dogs, as well as provide a welcoming and comfortable environment.

New grooming salon business floor plant ideas


The kennel or holding space is where dogs are kept while they wait to be groomed or in between grooming sessions. This area should be secure and comfortable, with proper ventilation and adequate space for dogs to move around.


The bath area is where dogs are bathed, dried, and prepped for grooming. This area should be equipped with a sink, shower, and grooming tools, and should provide easy access to the grooming area.


The grooming space is where the actual grooming takes place. This area should have enough space for a grooming table, storage for grooming supplies, and room for the groomer to move around comfortably.


The operating model for a dog grooming business should be carefully considered based on the owner's goals, budget, and target market. Each concept offers its own benefits and drawbacks, and it is important to weigh these factors before making a decision.


6.b Dog Grooming Self-Serve Stations: A dog grooming self-serve station is a facility where pet owners are able to wash their own dogs without the assistance of a professional groomer. These stations typically include access to supplies such as shampoos, conditioners, brushes, and dryers, as well as a designated washing area with an adjustable bathing platform and adequate drainage.

The goal of a self-serve dog washing station is to provide pet owners with an affordable and convenient way to maintain the hygiene of their dogs. These stations can be found in pet supply stores, pet grooming businesses, or as standalone operations.


It's important to ensure that the self-serve station is equipped with all necessary materials, such as proper drain systems, hot and cold water, and effective cleaning supplies, to ensure the health and safety of both the dogs and the customers.


It may also be a good idea to check with local authorities to ensure that the self-serve station complies with any relevant health and safety regulations.

self-serve dog wash station for patrons

Dog Grooming Business Insurance

Obtaining insurance for your dog grooming business is an important step in protecting your assets and safeguarding against potential financial losses. A comprehensive insurance policy can help cover costs associated with accidents, injuries, or damage to your equipment and facilities. This not only protects your business, but it also provides peace of mind and helps to ensure that you are able to continue operating even in the face of unexpected events.


Here are some examples of insurance coverage that a dog grooming salon might consider:

  • General Liability Insurance: Covers third-party claims for property damage or bodily injury that occur on the business premises.
  • Property Insurance: Covers the damage or loss of physical assets, such as buildings, equipment, and inventory.
  • Workers' Compensation Insurance: Provides benefits to employees if they are injured or become ill as a result of their job.
  • Professional Liability Insurance: Protects against lawsuits related to professional errors or omissions, such as pet grooming or styling mistakes.
  • Animal Liability Insurance: Covers claims related to pet bites or other accidents involving pets in the grooming salon.
  • Business Interruption Insurance: Covers financial losses resulting from an unexpected disruption to the business operations, such as a natural disaster.
  • Product Liability Insurance: Protects against lawsuits arising from the sale or use of products related to pet grooming, such as shampoos or grooming tools.


To ensure that your dog grooming business is adequately insured, it is recommended that you consult with a professional insurance agent. They can help you determine the specific coverage needs for your business, such as liability insurance to protect against lawsuits, property insurance to cover your equipment and facilities, and workers' compensation insurance to protect against employee injury. You should also consider purchasing additional coverage for specific risks, such as animal bite liability insurance or insurance for lost or stolen animals. By taking these steps and obtaining the appropriate coverage, you can minimize your exposure to financial risk and ensure the continued success of your dog grooming business.


Hiring Dog Grooming Staff

The distinction between independent contractors and employees can have a significant impact on insurance coverage for a dog grooming business.


If a worker is classified as an employee, the business is typically responsible for providing workers' compensation insurance, which covers medical expenses and lost wages if the employee is injured on the job. The business may also be required to provide other benefits, such as unemployment insurance or disability insurance.


In some states, dog groomers can hire 1099 independent contractors, but it's important to understand the difference between independent contractors and employees, and to classify them correctly. In general, independent contractors are self-employed individuals who provide services to a business, while employees are directly employed by the business.

If a worker is classified as a 1099 independent contractor, the business is likely not responsible for providing workers' compensation insurance or other benefits. The worker is considered self-employed and must secure their own insurance coverage, such as liability insurance or professional liability insurance. The business may require proof of insurance as a condition of working with the independent contractor.


Independent contractors typically receive a Form 1099-MISC at the end of the year, while employees receive a W-2 form. The distinction between the two is important because it affects the responsibilities of the business in terms of taxes, benefits, and liability. It's important to note that the distinction between employees and independent contractors is not always clear-cut, and businesses should be careful to follow the guidelines set by the Internal Revenue Service (IRS) to avoid misclassification. If a worker is misclassified as an independent contractor when they should be classified as an employee, the business could be responsible for back taxes, fines, and penalties.


It's important to accurately classify workers and understand the insurance implications of each classification. Failing to do so can result in financial losses and legal penalties. Consulting with an insurance professional and a tax specialist can help ensure that the business is in compliance with all relevant laws and regulations.

The information provided above is for informational purposes only and should not be considered as legal, tax, or insurance advice. It is important to conduct your own research and consult with a qualified professional to understand the laws and regulations relevant to your specific dog grooming situation. This information may not reflect the most current legal or insurance developments, and Easy Busy Pets makes no warranty or representation about the accuracy or reliability of the information. Reliance on this information is solely at your own risk.


Buy dog grooming tools and supplies

The equipment needed for a dog grooming business can vary depending on the size and scope of the operation. Here is a list of common equipment and a rough estimate of their pricing range:

Grooming table - $100-$600

Clipper and trimmer set - $100-$400

Dryer - $50-$400

Brushes and combs - $20-$100

Shampoo and conditioner - $20-$50

Scissors - $30-$150

Nail clippers and grinders - $10-$50

Ear and eye care products - $10-$30

Restraints and nooses - $10-$30

Aprons and gowns - $20-$50


It's important to note that these are rough estimates and prices may vary based on the brand, quality, and location. It's also possible to purchase grooming equipment as part of a kit or bundle, which can often result in cost savings. Additionally, some equipment can be leased or rented, which can be a good option for a new business that is still growing. It's important to research and compare prices from different suppliers to find the best deals.


Dog Groomer Prices: How Much Should I Charge?

The words "pricing increase" instill fear into many pet groomers, with many not charging what they're worth. So let's avoid the challenges associated with a bad pricing strategy early on, so that you are on the fastest path to financial success!


Dog grooming prices are an important consideration for any dog grooming business. Properly pricing services can impact the success and sustainability of the business in several ways:


Competitive pricing: In order to remain competitive, it's important to research and understand the market prices for dog grooming services in the area. This information can help determine a fair price for services and avoid undercutting or overcharging.

Cost of operation: The cost of equipment, supplies, and labor must be taken into account when setting prices for dog grooming services. Setting prices too low can result in financial losses, while setting prices too high can discourage clients from using the services. Check out a sample calculator here to see what considerations go into pricing due to operational costs.


Profit margins: Proper pricing helps ensure that the business is generating enough revenue to cover expenses and earn a profit. This is crucial for the long-term sustainability of the business.


Client satisfaction: Clients expect high-quality services at fair prices. Setting prices that are too high can discourage clients from using the services, while setting prices too low can result in a lower quality of services.


Brand reputation: The pricing of services can impact the reputation of the business. Offering competitive and fair prices can help establish a positive reputation, while overcharging or undercutting competitors can damage the reputation of the business.


The exact pricing you go with would depend on which pricing strategy you choose:


  • Market-Based Pricing
  • Cost-based Pricing
  • Value-added Pricing
  • Value-based Pricing
  • Bundled Pricing
  • Membership Pricing
  • Hourly-Based Pricing


The standard services and add-ons offered by dog grooming salons in the United States can vary, but here is a list of common services and a rough estimate of their pricing range:

Standard Services:


Bath and Brush - $30-$100

Haircut - $50-$150

Nail trim - $10-$20

Ear cleaning - $10-$20

Anal gland expression - $10-$20


Add-On Services:


Flea and tick treatment - $10-$30

Teeth brushing - $10-$20

De-shedding treatment - $20-$50

Conditioning treatment - $20-$50

Paw pad and paw hair trimming - $10-$20


It's important to note that these are rough estimates and prices may vary based on the location, size of the dog, breed, hair length and additional services requested.


It's also possible for grooming salons to offer special packages or discounts for regular clients. It's important to research and compare prices from different grooming salons to find the best deals.     


When you grow and finding yourself dealing with 160+ different breeds, sizes, hair lengths, and other pet attributes to figure out the pricing and duration of a single service, it's time to explore software like Easy Busy Pets and their "smart fields" feature with the capability to change the pricing and duration on a service depending on the specific pet being scheduled by the pet owner.


Advertise Your Dog Grooming Business

Starting a dog grooming business requires effective promotion to create awareness and drive interest. Utilize marketing strategies to generate hype and encourage people to talk about your business. Offer special deals and incentives to attract new clients and entice them to try your grooming services. Consider implementing the following tactics:


  • Offer special deals and discounts for new clients
  • Utilize social media sharing to reach a wide audience
  • Network with local pet-related businesses
  • Participate in community events and pet shows
  • Offer loyalty programs and referrals
  • Provide excellent customer service and follow-up communication
  • Utilize email marketing and targeted advertising
  • Offer free grooming samples or consultations
  • Provide educational resources on pet grooming and wellness via your blog
  • Use positive customer reviews and testimonials in marketing efforts.


Get Dog Grooming Business Software

Manage every aspect of your dog grooming business effortlessly with Easy Busy Pets - a comprehensive pet care software. From appointments and marketing to groomer schedules, communication, and automated payments like pre-pay and deposits, Easy Busy Pets keeps track of everything you need to run your business smoothly.

With its time-saving features, Easy Busy Pets streamlines your daily tasks and enhances the experience for both your employees and customers. 
Make the smart choice for your business and schedule a demo with Easy Busy Pets today!
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