As a dog grooming business, you might wonder why you need a website. Well, maybe you did until the recent Facebook and Insta outages. Those few hours the social media giants were down helped many people see why they need their own website.

Not only does your dog grooming website give you a reliable "home" online, but it's also essential for growing your business. 70% of entrepreneurs with a website expect to grow their business by 25% in 3-5 years. On the other hand, only 64% of businesses without a website will increase by that amount in the same number of years.

To continue growing your business in our always-on digital world, you'll want to ensure your online presence is strong. That presence starts with a professional website that builds trust with your future customers.

Best of all, today's dog grooming websites can be more than an online brochure. When you use the right software, you can manage schedules, take bookings, communicate with your clients, handle all your intake forms, and much more, right in one location.

It's more than a website! It's a business management tool.

But I'm getting ahead of myself. Let's get back to that website. If you've never had one before (or if you're ready for a big redo), it can feel daunting. That's where you want to break it down into a series of manageable steps. Aside from purchasing your domain name and hosting, you'll want a few basic pages. People expect these pages even if they don't think about them, so when you include them, it'll make your dog grooming website as helpful as possible.

Which Web Pages Do You Need For Your Dog Grooming Website? 

As long as you have these four essential web pages, your dog grooming site will show your grooming business in a positive light.

1. Home Page 

When your visitor arrives at your front door, what do they see? Hopefully, they see clean and welcoming surroundings that let them know they're in the right place. That's what you want for your home page.

It's the first thing customers see, which means you want it to make a fabulous first impression.

Here are some ways to make your landing page as attractive and useful as possible:

• Put your business name, logo, location, and telephone number at the top of the home page.

As a local business owner, you want prospective customers to know where you are (and what you do) right away. Don't make them hunt for your location at the bottom of your webpage. Put it at the top in the banner image, so there's no confusion.

You can also use your town name and what you do in a headline. Not only does this make it easy on your prospective customers, but it also helps tell Google what you do, for whom, and where. For example, "Fluffy Dogs dog grooming in Austin, Tx."

It's clear what you do and narrows down your geography. You're a dog groomer in Austin, not Chicago.

•  Show Pictures

Happy, calm dogs being groomed in your beautiful surroundings send a message. You're a professional dog groomer and your canine clients are happy and stress-free under your care. You can also have a place for the prospective human client to contact you for more information or book an appointment right from your home page.

•  Highlight Your Most Popular Dog Grooming Services

You can bullet point your most popular dog grooming services, incorporate something short about your background/philosophy, and again, mention your location. Another thing to keep in mind, every page on your website benefits from at least 300 words to let Google know what the page is about so don't short-change yourself.

But also, you don't need to go overboard because you'll have opportunities to go into more detail on your "About" and "Service Pages."

2. About Us

Your visitors want to know they can trust you with their precious pups. This is where your "About Us" page comes in. It's one of the most popular pages on most websites so make it good! The goal of this page is to inspire confidence in visitors and show them that you're a trustworthy professional.

Below are some tips for what type of content you can include on this page.

• Share your passion for dog grooming and how important your furry clients' wellbeing is to you. How did you get into dog grooming? Why are you passionate about it?

• Include facts about your business, such as how many groomers work at your salon and how long you've been working in your field.

• Write short bios of yourself and the other groomers. You can even insert pictures so that your customers know exactly who will be trimming their dogs' fur and nails. Pictures help make it personal.  
  

3. Services

Your "Services" page is one of the most important parts of your website. This is where visitors will go to see what services you offer. It makes sense to list your services with pricing.

• List all the services that you offer. Remember that on the home page, you listed only a few dog grooming services to give visitors a taste of what you do. Now, you're going to reveal your whole hand. Visitors will know whether or not you will perform the type of grooming they need for their dog with a quick scan.

• List the price of each of your services. This way, potential customers have all the pertinent information they need when they call or click to book an appointment. Whether you offer packages or a la carte services, make it clear, so there's no confusion. 
  

4. Contact

Occasionally you may have a visitor who has more in-depth questions that the information on your "About" and "Services" pages don't answer. In this case, they will immediately look for your "Contact" page, so make sure you make it easy for them to reach out to you.

A simple digital contact form lets your visitors send you a quick email. You'll want to list your business email address, business phone number, and the address of your salon.

You can also set up easy automation so your visitors get an immediate response.   

Other Pages You Can Add To Grow Your Website

If your website is doing well and you want to grow it even more, here are some other pages you can add: 

1. Booking

Booking software makes it easy for your customers to schedule their appointments online.

It also saves you the trouble of looking at your schedule and figuring out where you can squeeze in the new client. Automatic scheduling software will organize your appointments for you.

2. Blog

A blog is a wonderful marketing tool you can leverage to optimize your website for Google searches. The more your website shows up in Google search results, the more customers you'll bring in. Some sources say up to 67% more leads!

You can share useful dog grooming information, facts, or anecdotes that grow customer engagement and confidence in your services.

3. FAQ

A "FAQ" or "Frequently Asked Questions" page answers questions about dog grooming or your business that customers typically ask. For example, one commonly asked question maybe if you take walk-ins or if you only accept appointments. Important information like this, which may not fit anywhere else on your website, finds a good home on the "FAQ" page.

You can also address your FAQs in your blog content. Think about the top ten questions your customers ask. Can those be ten different blog posts? Chances are, yes.

Conclusion

It's 2021, and people search for everything online. Finding a dog groomer is no different. When you have a professional dog grooming website, it strengthens your online presence, so your future customers find your dog grooming business.

Plan your dog grooming website by following a few basic practices and enjoy your booming business!

Find out more about our all-in-one software that can help you run your dog grooming business easier and with less stress.